If you’re a salesperson working in the home remodeling industry and use the “one call house” strategy, essentially you’re looking to create a scenario where you can force a buying decision during the first meeting. And that means you want all of the players – mostly that’s husband and wife – on the field for the whole game.

There Is a Better Way

Want to “up” your game? Move to a two-call sales process. Learn how in Mike Damora’s newest column entitled “Want Two Legs? Try Two Calls” (Pro Remodeler, online).